A brochure plays an important role in the branding and marketing of products, companies and services. It contains all the vital information and details of the product or service which the potential customers can have a look at or carry with them. If your business does not yet have an informative brochure, you may avail the services of the brochure designing company. Here, the trained experts can design the appropriate brochure for your business, involving all the chief components.
Components of Brochures
Brochures can be of various layouts, shapes and sizes. You may choose to fold either with a bi-fold or a tri-fold. The brochure design services offer packages to create the brochures including the common components, which are:
a)The headline: The headline is the most important part of the brochure. It is the first thing that attracts the eyes of the customers, thus making them interested to read through it. The headline may be said to make or mar the brochure, being the key focus of the reader. It should be short and catchy, highlighting the uniqueness of the product, brand or service. As such, the headline should be kept the same throughout the whole brochure
b)The subheadings: The headline should be followed by subheadings which help to break down all the details and information into small categories. This makes the readers feel comfortable and interested to go on reading. The subheadings should maintain a parity with both the main headline as well as the information or content that is included under it. The use of subheadings also helps the readers to spot the pertinent information that they are looking for.
b)The subheadings: The headline should be followed by subheadings which help to break down all the details and information into small categories. This makes the readers feel comfortable and interested to go on reading. The subheadings should maintain a parity with both the main headline as well as the information or content that is included under it. The use of subheadings also helps the readers to spot the pertinent information that they are looking for.
c)The body copy: The brochure designing company involves the descriptive textual matter or content of the brochure in the body copy. It contains all the important information and details about the product, brand or service. The body copy should be written in a way that it conjures up an image in the minds of the readers, and make them want to read the whole brochure. The content here should also be written in a persuasive way, urging the readers to undertake a proper call to action. The paragraphs should be short and crisp, the tone should be positive, along with the mention of all the terms, conditions, disclosures, prices, warranties, or incentives.
d)The signature: The signature is the place to showcase the logo of the company or brand. Apart from the logo, the signature should contain all the relevant names, contact details, addresses, and website links, to assist the readers and to persuade them to get in touch with the company, at the earliest possible time. The signature should ideally be placed at the backside panel of a brochure.
Besides textual content, the brochure design services also include different pictures, clip arts, and other forms of illustrations to draw the attention of the readers. The visual elements or illustrations can be of various designs and types, ranging between handwritten statements to graphical and pictorial representations. Captions may be included along with the images to establish a better connection with the audience.
All About Brochure 