The logo of a brand or company might be small in size, but it holds a lot of gravity. A logo plays a very significant role in enhancing the identity of the brand or company in the minds of potential customers. It can make or mar the first impression of the viewers or customers, as it is mostly the first thing that you tend to notice about a brand, company or organisation. If your brand does not have a captivating logo design yet, you may hire the professionals to provide you with logo design services. They can assist you by designing the logo that is both appealing and appropriate for your company.
Ubiquitous Presence of Logos
Logos influence the success and popularity of the company or brand with a mixture of text and images. Logos are ubiquitous, whether on digital screens, cars, or food packets. So, it is second nature to attach little thought about something that is so common. However, logos are more complex and intricate than what we see at first glance, which increases the necessity and importance of having a custom logo design for your brand or company.
Types of Logos
Logos are unique in nature, catering to only one specific brand. Different types of logo designs include:
1. Emblems
Emblems are also called seals or crests and contain some text that is written inside the symbol. It provides a traditional or classic look to the logo and makes it appear to be very official. Emblems also contain other detailings like imagery, linework, etc.
Advantage: The emblem looks superb as an official mark and exudes a sense of gravity and tradition.
Disadvantage: The emblem may be difficult to read and may become illegible if it is miniaturised to a great extent, or read from a distance.
2. Wordmarks
These logos designed by logo design services, are also called ‘logotypes’ and contain all the words and letters that constitute the name of the company. The focus lies on typography where the logo attaches the visual image with the brand identity. Here, the shape, size, font, and colour all influence the impact of the logo characterised by a typical typographic treatment.
Advantage: Using a wordmark makes your logo look simple yet matchless, incomparable with any other brand’s logos.
Disadvantage: If the name of your company or brand is too long, then it might pose as a visual problem to the viewers.
3. Brand marks
Also called ‘pictorial marks’, the brand marks uses imagery which is unique and eye-catching so that customers can readily recognise the brand or company by taking a look at the logo. Brand marks work best for those brands or companies which have been there in the market for a considerable period of time, going through a process of evolution.
Advantage: The brand marks can literally speak a thousand words by showing just one picture or icon.
Disadvantage: If not followed by a wordmark, the brand marks may be difficult to identify unless awareness has already been spread amongst the mass through heavy advertising.
The other types of custom logo designs include monograms, letter marks, mascots, and abstract logo marks, to catch the attention of the public.